Great Thoughts On Advertising
I often don’t get through my RSS feed until the weekends or holidays, so I’m late in reposting this great post from Happy Medium:
Go read it. I’ll wait.
Point #2 can’t be emphasized enough. You are dropping many thousands in an ad buy with a station or cable company, and you are going to waste much of that with a goofy looking ad produced for “free” by said station or cable provider? Look really closely at the work they do. Is that how you want your business portrayed? Are you just happy to be on TV or do you want to improve your brand identity? Just set fire to some of that cash- at least it will warm the room for a few minutes.
Better to make one great ad and run it for years than make a fresh lousy one every quarter.