There’s an old joke about a patient complaining to their doctor that they are not as happy as the people in the ads.

Making people feel insecure about their present choice is good in the short run, but I think bad in the long run. When your product doesn’t deliver unending bliss to your customer, they are going to grow cynical about your next message.

Set reasonable expectations for your customer and the odds of them coming back go way up.

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