Know Your Presenter
Excuse the political message of this piece- watch for three things:
-Simplicity of message. A bunch of complicated ideas are boiled down to easily understood bits;
-A clarifying visual is used to illustrate each one;
-An understanding of who the presenter is, and what his strengths are.
Robert Reich is 4′ 10″, but you have no hint of that in the video. The camera is below his eyeline, making him appear tall. The easel is at his height, keeping the perspectives right. He is well lit, and uses a mic so the audio is clear.
He also has art skills- which provides the visuals that move the piece along. The whole thing is well crafted.
Too often we allow our messages to be overwhelmed by the details. Step back, look at the big (possibly cartoon) picture, and simplify.