A friend sent me a link to a live video stream of a conference he had gotten on his corporate website. He was very proud of it, as it required changing many policies within IT, finding funding to pay for it, and convincing the conference operators that a live stream would be good for their event. The stream represented several firsts for his organization.

The stream also looked like streams I had worked on- back in the 90’s.

There is often a gap between a first for your group and a first for the industry. My friend was making the mistake of promoting a first for his group as some kind of cutting edge service. Since his perceptions didn’t match the perceptions of the market, he appears a bit clueless. The better message would have been to not mention that the stream was a first for your organization, but simple tell the interested that it was available- since they may have assumed it was anyway.


Feel free to reply