I always chuckle when I hear local economic types are putting all of their chips on bringing in an office for a Fortune 50, with, say, 100 jobs.

Yet for the same effort and no travel, they could help 10 local companies add 100 jobs total, jobs that are hard to lure away with lower taxes or cheaper labor or other such carrots.

Businesses often put lots of effort into bringing in the new client, while taking their current clients for granted. The low hanging fruit can be harvested, or at least nurtured, with a phone call.

Start close, then work out.


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