Profits In The Era Of File Sharing
This post about Comcast's COO playing the "Damn Kids" card kinda misses the point:
“An entire generation is growing up, if we don’t figure out how to change that behavior so it respects copyright and subscription revenue on the part of distributors, we’re going to wake up and see cord cutting.”
"It has long been established that once a network broadcasts a show for free over the airwaves (and cablewaves) it is fair game. You could videotape it and share it to your hearts content so long as you did not charge for it. That’s been the law ever since the VCR was introduced. Now, thanks to the internet making modern “tape sharing” so easy and widespread, they want all sharing to be made illegal."
Schmoker then goes on to cite the dozens of cable strips that make money both when broadcast and on DVD. (BSG anyone?) He nails it in his close:
"They simply want the laws changed in order to try and recreate a scenario that is never coming back: being able to make money off of failure."
Audiences will pay for quality. Online exposure through piracy can help you if you are smart.