I’m sorry, but to me every ad in Microsoft’s current campaign says:
“Our products aren’t as sucky as you think they are.”
Plus, the whole “Find what you need for less” angle pretty much cedes the high-margin segment of the market to Apple. I’m sure PC makers are psyched about that pitch.
Full disclosure: I use several Microsoft products at work each day, including an Avid on XP. But bad marketing is bad marketing.