Efficiency

I took one of those shuttle vans from La Guardia into Manhattan a few weeks ago, and noticed the oddest thing- the van didn’t have an EZ Pass transmitter. It paid for its trip through the tunnel with cash.

I assume this van wasn’t an occasional user of the tunnel, but rather that it went through a toll booth of one kind or another multiple times a day. Yet it wasn’t using the tool to make the trip a tiny bit faster. Odd.

The message it sent to me was: We don’t care about your experience with us. You chose the cheap route, we’ll treat you like crap.

Sometimes the low end solution can get away with that.

Peter

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