Self-Identification

The US government is proposing a streamlined fuel economy sticker for new cars which would include a big graphic grade of each specific model: A, B, C and D.

Auto marketers could easily use this grade in their ads, conveying so much information in a tiny visual space. Picture a Prius “wrapped” with an “A” sticker. place it in the corner of every print and TV ad. You get my drift.

There would also be a market for window stickers of the grade your car gets, mostly “A” stickers, the automotive equivalent of “My Kid is an Honor Student”.

You could also do a brisk trade in “D” stickers for those who are proud of how much fuel they use. You know the type.

Two self-selecting groups of car buyers, easily labeled by letters.

Time to make some stickers.

Peter

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